First Page

First Page is the fastest growing agency in APAC. With offices in Hong Kong, Singapore and Australia, First Page specialises in creating industry leading performance marketing and SEO campaigns. First Page is able to utilise the broad spectrum of partnerships established between the likes of Google, Facebook and Programmatic partners to meet client demands in an agile manner.

FIRST PAGE services

First Page is trusted by

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Meet the founder

Nick Bell

Nick is a university drop out who collaborates with and hires VERY smart people. With only $350 in start-up capital to launch his first digital agency, Nick has grown his personal fortune to $274 million and is listed on the AFR Rich List.


He now runs 12 agencies globally (in Australia, Hong Kong, Singapore, Brazil, Panama and the Middle East) that specialise in digital marketing, reputation management and digital transformation.

He has just launched Lisnic, a game change platform that connects Mentees and Mentors globally. If you want an edge in the business world, mentoring is the way to get it.

Meet the Director

Byron Redhead

Byron has over 20 years of marketing experience starting in South Africa from the young age of 17 where he was responsible for the marketing of his mothers pottery business. His passion for marketing was ignited as soon as one of his marketing campaigns generated a $50,000 order from the other side of the world in Australia that ended up helping save his mothers business.


Byron has been part of the First Page group for just over 6 and a half years and originally started his journey as an Account Manager. Within his first three years, he worked his way through the ranks and was offered an opportunity to move to Hong Kong and run the First Page office as a General Manager.

When Byron arrived in Hong Kong in June 2018, First Page Hong Kong had a headcount of 17 staff and by the time he left in March 2021, Hong Kong’s headcount grew to 50 members. This growth was still achieved in light of 6 persistent months of intense political unrest that led to daily protests from June 2019 to January 2020, followed directly by the pandemic. First Page was heavily affected by the protests and business started slowing down dramatically. 


In light of the changing circumstances, Byron focused on pivoting the business by focusing on hiring A-grade talent, building a solid culture, installing stronger leadership across all departments and tightening up processes that directly contributed towards increases in the company’s overall productivity and efficiency which in turn led to a significant increase in the value that was able to be demonstrated to clients. 


The reduction of inbound enquiries during the protests forced him to think outside the box and construct a disruptive offer with a strong marketing hook designed to capture the attention of a market where confidence was at an all time low. The unique offer gave First Page a competitive edge that led to a strong increase in inbound leads. This gave First Page Hong Kong enough momentum to achieve a record sales year in 2020. By the final quarter of 2020, First Page Hong Kong ended up becoming the fastest growing, most profitable agency in the group.


In light of First Page Hong Kong’s success, Byron was offered the opportunity to step up again and move back to Melbourne to become a partner and start a First Page in Australia. The Australia office has grown to 20+ staff in its first 4 months of operation.

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Fei Bell

After 9 years in banking, Fei became the CFO/COO of a group of digital marketing agencies in the Asia Pacific region. Over the past 4 years, she has managed over 400 employees alongside the management team.


In her role as the group CFO, Fei is responsible for all the major financial decisions relating to investment, budget management, cost benefit analysis, and financial forecasting for the group. She also oversees the overall financial sustainability of the group companies. She successfully led the biggest digital marketing agency sale in Australia in 2017.

Being the group COO, Fei measures effectiveness and efficiency of operational processes. She implemented policies and procedures that promote company customer retention and assisted the group founder opening a new office in Thailand. She also established the appropriate organizational structure for the group. She mentors and evaluates the performance of all the general managers of the group.


She is analytical and logical and makes decisions based on facts and figures. She leads by example and respects and cares for her staff, but at the same time, she pushes them to succeed. If she believes in someone, she gives it all to help them to pursue their dreams.


Lars Maehler

With more than 10 years of consultative sales experience across 5 countries – Lars has driven in excess of USD 30M in revenues for companies across his diverse background in larger corporates, venture capital, & start ups.


Having established the enterprise digital strategist division of the agency in 2019, he quickly rose through the ranks to digital strategist lead in 2020 – leading the Hong Kong strategist team to a record setting year. He works with clients ranging from Cathay Pacific, EY to McLaren, some of the largest global pharmaceutical companies, insurance companies, local real estate developers & more.

In January 2021 – Lars took up the role of General Manager where he now leads the Hong Kong arm of the First Page operation with a 60+ member team. He continuously strives to serve clients better and relentlessly focuses on internal system improvements, whilst maintaining strategic developments of the agency as a priority. 


When Lars isn’t rolling out new initiatives, working with his team across campaigns or studying digital marketing channel developments, he enjoys aquascaping, blasting loud music and drinking Japanese whiskey (sometimes doing all 3 at the same time). 



Shane Liuw

A B2B and B2C consultant backed by more than 10 years of experience, Shane has an outstanding portfolio in hospitality, manufacturing, wholesale and professional solutions in digital marketing. As a marketing adept as well as the former co-founder of his own business in Melbourne, Australia, Shane has the fortitude and savoir-faire of a well-rounded entrepreneur. He knows exactly what makes an organisation tick! The big and the small!


In embracing business intellect and entrepreneurial schools of thought, Shane has designed a large number of successful digital strategies for countless businesses and organisations across a broad spectrum of specialisations and disciplines. Along with managing a local team of over 80 digital marketers for First Page Singapore, no project is too small or too big for them.

Shane subscribes to the notion that the most important qualities in any leader and entrepreneur are neither altitude nor intelligence but agility, perseverance, determination and adaptability.

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